The Intermunicipal Community of the Coimbra Region (CIM/RC) caused a sensation at BTL 2023 with its innovative and immersive booth. CIM/RC was the only booth at the fair to replace promotional paper with digital screens, emphasizing sustainability and quick and easy access to information. The booth was composed of a municipal counter, an auditorium for presentations and a total of 240m² that invited visitors to live a unique experience with the projections on its LED screens.

“The CIM/RC booth was the result of many months of preparation, idea development, concept and project design. It culminated in four days of intense work by 38 technicians from different areas who carried out another successful project. The immersive experience of the booth was made possible thanks to a 100m², circular screen, lighting and special effects that took visitors on a sensory journey to feel the Coimbra Region. This magnificent work was designed and installed by the Creative LED team, using FENIX STAGE structures and lifting towers” says Gaspar Magarreiro, Director of Creative LED.

CIM/RC's innovative approach to promoting their region and attracting tourism is a testament to the power of creativity and improvisation. The success of the booth would not have been possible without the commitment, dedication and hard work of the CIM/RC technicians and team.

For its part, Creative LED, a regular client of FENIX STAGE and a leading company in the area of event production and content creation in Portugal, is a creative agency in the multimedia and audiovisual area, aimed at events, stages, shows and booths.

FENIX Stage, manufacturer of trusses, lifting towers, roofs, platforms, LED screen support solutions and accessories provided the product used for the booth assembly where it was used:

• 40cm square trusses.
• Parallel circular trusses of 40cm.
• Six front lifting towers model AT-06 to lift the truss structure.

Alex Bryan, International Sales Director comments: "At FENIX Stage we have a great relationship with Creative LED and we are proud every time they do a rig with our products. It's always a pleasure to have professionals of such experience and size make use of our towers, stages, etc., not only for serial products, but also for projects that require customized products".

In conclusion, the CIM/RC booth at BTL 2023 is an excellent example of how an idea can become a successful project with the right team and approach. The immersive booth experience and innovative approach to promotion and sustainability captured the attention of visitors and set a new standard for future events - congratulations to the CIM/RC team and the technicians who made it happen!

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Links:

www.fenixstage.com

www.creativeled.pt