The Intermunicipal Community of the Coimbra region (CIM/RC) made a splash at BTL 2023 with its innovative and immersive stand. CIM/RC was the only stand at the fair that replaced promotional paper with digital screens, emphasizing sustainability and providing quick and easy access to information. The stand featured a municipal counter, an auditorium for presentations, and a total of 240 m² that invited visitors to experience a unique journey through the projections on its LED screens.
“The CIM/RC stand was the result of many months of preparation, idea development, concept, and project design. It culminated in four days of intense work by 38 technicians from various fields who successfully executed another project. The immersive experience of the stand was made possible thanks to a 100 m² circular screen, lighting, and special effects that took visitors on a sensory journey to feel the Coimbra Region. This magnificent work was designed and installed by the Creative LED team, using structures and lifting towers from FENIX Stage,” comments Gaspar Magarreiro, Director of Creative LED.
CIM/RC’s innovative approach to promoting its region and attracting tourism is a testament to the power of creativity and improvisation. The success of the stand would not have been possible without the commitment, dedication, and hard work of the technicians and the CIM/RC team.
For its part, Creative LED, a regular client of FENIX Stage and a leading company in event production and content creation in Portugal, is a creative agency in the multimedia and audiovisual sector, focusing on events, stages, shows, and stands.
FENIX Stage, a manufacturer of trusses, lifting towers, roofing, stages, LED screen support solutions, and accessories, provided the products used for assembling the stand, including:
- Square trusses of 29 cm.
- Circular parallel trusses of 29 cm.
- Six front lifting towers model AT-06 to elevate the truss structure.
Alex Bryan, International Sales Director, comments: “At FENIX Stage, we have a great relationship with Creative LED and take pride every time they use our products for installations. It is always a pleasure to see such experienced professionals utilize our towers, stages, etc., not just for standard products but also for projects requiring customized solutions.”
In conclusion, the CIM/RC stand at BTL 2023 is an excellent example of how an idea can turn into a successful project with the right team and approach. The immersive experience of the stand and the innovative focus on promotion and sustainability captured visitors’ attention and set a new standard for future events. Congratulations to the CIM/RC team and the technicians who made it possible!